Shape London

Shape: The bespoke joinery and fit-out company crafting unique spatial experiences. We worked with their team to create an intelligent, minimal and functional brand identity which communicate these qualities. It was important that the identity should be versatile yet consistent. We developed a logo which can be used with texture and colour or simply in linear form. A distinct colour palette of pastel shades was selected to compliment the identity. A modular logo was developed to represent each of the companies three divisions: Shape Space / Shape Works / Shape Lab.

Credits: Freytag Anderson